I’ve thought more about napkins recently than at any other time in my life.
It is because I am working with a nonprofit executive on an upcoming event, and I watched her spend significant time picking out the napkins. She went back and forth between sizes and textures and colors.
Look I’m not a Neanderthal, but napkins really don’t hold much fascination for me. I use mine and crumple it up. Sometimes I crumple it up before I use it.
Seriously, I’m the kind of guy who is fine with a paper towel torn off the roll and 45 minutes of looking at assorted napkins didn’t change my mind.
But it did remind me of a fundamental guideline: Details matter.