Don’t let low download numbers discourage you By Michael V. Hannigan How do you create consistent, high-quality content while spending the least amount of time and money? That is the question facing everyone who wants to build an online audience. One of my favorite answers is podcasting, but some people will pass on this valuable […]
I’ve thought more about napkins recently than at any other time in my life. It is because I am working with a nonprofit executive on an upcoming event, and I watched her spend significant time picking out the napkins. She went back and forth between sizes and textures and colors. Look I’m not a Neanderthal, […]
The new rules say it is OK to publicly degrade someone based on a political disagreement. It is OK to publicly question a person’s integrity based solely on differing opinions. Apparently, there are extra points for degrading someone who has chosen public service as their vocation.
Now I don’t begrudge anyone from making a living. I paid my bills for more than 20 years as a journalist writing for small town newspapers. But in the newsroom you learn to respect your readers … or you learn to do something else.
Now, more than any other time in history, there is a level playing field for the exchange of ideas. The rich and powerful no longer hold a monopoly on communications and publishing.
Today we are more likely to type than talk, even if we are using our thumbs quite a bit. So we are writing and being judged by our writing. No, not like your old English teacher judged you, but judged just the same.
Those who look ahead and spend at least part of their time projecting the future become leaders in their field. Everyone else is a follower.
Everybody wants the magic ingredient that will make their social media marketing turn into more customers, more clients and more money.
I want to share two of my cardinal rules for thriving on social media.